Privacy Policy

This Privacy Policy describes the current policies and practices of TRMCKENZIE, INC. (“T.R. McKenzie”) with regard to Personal Data (defined below) collected by T.R. McKenzie from users (“Users”) accessing its website: (“Website”) and related web application.  The term “Personal Data” refers to personally identifiable information about a person, such as a person’s full name, e-mail address or mailing address, phone number and any other information that can be used to identify or contact a specific person.

This Privacy Policy is periodically updated.  Please check back on a regular basis for any changes.  If there are changes to this Privacy Policy, T.R. McKenzie will post an update on its website alerting users to the changes.



The following is a list of the data T.R. McKenzie currently collects through its Website.  The “Information Collected From All Users” is collected automatically when a User visits the Website, and the Optional Information is collected if the User submits it to T.R. McKenzie.

Information Collected for All Users:

T.R. McKenzie utilizes Google Analytics and other software to record data about Users who visit the Website.  More information about the data that Google Analytics can collect is available here, as well as directions to opt-out of Google Analytics data collection.  Some information collected by Google Analytics is:

  • IP Address
  • T.R. McKenzie does not utilize IP Addresses to identify individual Users.
  • Browser Type
  • Javascript Status
  • Number of Visits to a Particular Page
  • Time Spent on Website

The above information, as well as other data collected by the Website from all Users, is considered “Non-Personal Data” of a User.

Optional Information Collected if Provided by User:

  • First Name
  • Last Name
  • E-Mail Address
  • Address
  • Phone Number
  • Social Media information

The above information is considered “Personal Data” of a User and will only be provided to T.R. McKenzie if it is submitted by the User.

**By providing the above Personal Data, a User is specifically agreeing that T.R. McKenzie may contact the User as described in the section below.**


T.R. McKenzie uses the Personal Data collected on the Website to allow T.R. McKenzie to provide Users with access to the Website and to ensure a User’s usage of the Site is in compliance with the Terms of Service and any underlying agreements a User has signed (if any).  T.R. McKenzie may also use the Personal Data to contact a User for a variety of reasons, such as but not limited to notifying a user about use of the Website, offering additional products or services, or requesting feedback on the Website or its related services.

To maintain its mailing list, T.R. McKenzie uses a software which keeps the list current and tracks if a User opts-out of receiving future communications.  T.R. McKenzie complies with CAN-SPAM and related regulations that govern the use and maintenance of mailing lists.  More information about the software that T.R. McKenzie uses is available here (Mailchimp) and here (Entrata).


T.R. McKenzie may disclose Personal Data to third parties under certain circumstances.  T.R. McKenzie may disclose Personal Data to third parties if: 1) a User has optionally provided any Personal Data to T.R. McKenzie so that it may store said Personal Data in its mailing list database; 2) a User requested that T.R. McKenzie do so; 3) to comply with an applicable law, regulation, valid subpoena, or request of the US Government or; 4) T.R. McKenzie is acquired by or merged into another entity, or all or a portion of its assets are sold or otherwise transferred to another entity, T.R. McKenzie may disclose Personal Data to that entity.


For help with further questions or access to Personal Data a User can contact:

Additionally, via e-mail Users can specifically request information about:

  • What data T.R. McKenzie has about them, if any.
  • Changing/correcting any data T.R. McKenzie has about them;
  • Deleting any data T.R. McKenzie has about them and;
  • Expressing any concern that the User has about use of their data;


Non-Personal Data may also be automatically collected about a User utilizing the Website.  For example, T.R. McKenzie uses technology to automatically collect Non-Personal Data about the use of Website.  This technology is used to track how many Users access Website, the date and time of their visits, the length of their stays, and which pages they view.  T.R. McKenzie may also use technology to determine which web browsers Users use and the address from which they accessed the Website.  The information collected using this technology does not identify any User personally and is thus all Non-Personal Data that simply enables T.R. McKenzie to compile statistics about Users and their use of the Website and related services.  T.R. McKenzie uses this Non-Personal Data and may share it with third parties to improve the content and functionality of the Website, to better understand our customers and markets, and to improve our products and services.

T.R. McKenzie may store certain information from a User’s web browser using “cookies” and Google Analytics technology  A cookie is a piece of data stored on the User’s computer tied to information about the User and their use of the Website.  T.R. McKenzie may use session-ID cookies to confirm that registered Users are logged in.  These cookies would terminate once the User closes the web browser.  T.R. McKenzie may also use persistent cookies that store certain Personal Data already provided to T.R. McKenzie to make it easier for a User to log back into the Website.  Cookies are used as a convenience feature for the User and to allow T.R. McKenzie to better understand how Users are accessing and using the Website.  A User can remove or block cookies using the settings in the User’s web browser if a user wants to disable such functions, but such action may impair the full functionality of the Website.


The Website tracks Users over time and across third party websites to provide targeted advertising. However, you can adjust the settings of your browser to send a “Do Not Track” (“DNT”) signal so the Website will not track you over time and across third party websites.  Additionally, some third-party websites keep track of browsing activities when they serve Users content, which enables them to tailor what they present to different users.  If a User is visiting such websites, a browser may allow Users to set the DNT signal on that browser so that third parties (particularly advertisers) know that the User does not want to be tracked.


T.R. McKenzie uses industry standard security measures to protect Users’ Personal Data.  While such security measures provide reasonable protections against unauthorized access, they provide no guarantee that Personal Data will not be compromised.  HACKING AND UNAUTHORIZED ACCESS OCCURS AND T.R. MCKENZIE PROVIDES NO GUARANTEE THAT PERSONAL DATA WILL NOT BE STOLEN OR MISUSED BY THIRD-PARTIES.

Whenever a website collects sensitive information (such as confidential business information), a User should confirm that the information is encrypted and transmitted in a secure way.  One way that a User may do so is by looking for a closed lock icon at the bottom of the web browser, or looking for “https” at the beginning of the address of the web page.


The Website may contain web links to third-party websites.  These websites are not under T.R. McKenzie’s control.  T.R. McKenzie makes no representations or warranties as to the accuracy and information on or from other websites.  Please be advised that the privacy policy and security policy of third-party linked websites are not that of T.R. McKenzie.


If a user has any questions about this Privacy Policy or concerns about the way T.R. McKenzie processes Personal Data, please contact T.R. McKenzie at: